50 Ways to Make Google Love your Website by Steve Johnston and Liam McGee
This book was given to me when I started my blog.
Though I haven’t figured it out completely the Tripod of Love suggested by the authors is a good platform for understanding how things work in case you want to up your visibility on Google.
The Tripod of Love is your relevance,reputation and visibility online which can be a little bit different from what you would expect off line .
But first ask yourself why you are doing this ? What do you expect once you start getting traffic ?
The authors tell you how Google works in its search and how you can be out there as it sifts through billions of pages.
‘Enhance your site’s reputation’ is a chapter I found helpful .
It tells you simple things like how to use the RSS feed button, why you should be linking to other sites,how Stumble upon and Delicious can help.
Full disclosure I have signed up for Stumble upon but still haven’t been able to bookmark my pages on it…techno challenged but trying !
This is not Google for dummies even if I make it sound like that.
It is much more and it is a timely book in the age of social marketing.
The authors give you a rule of thumb though .
If your site does not generate an excess of GBP 10,000 a year its clearly not a core revenue generator so treat it as a hobby.
And they also have some guidelines for hiring a SEO (search engine optimiser) service should you cross your GBP 10,000 benchmark .
I found it helpful though I am still debating whether I should start a website or stay with a blog.