Duke Fulco di Verdura , a Sicilian blue blood was Cocco Chanel’s chief jewelry designer in the 1920’s and together they worked on Chanel’s well known Byzantium inspired lines including the the famous Maltese cross cuffs that she often sported .
He then moved to Hollywood and finally set up his eponymusly named store at Fifth avenue, New York.
Verdura is a legendary name in America and the roster of the company’s clients besides most of New York’s society ladies includes Greta Garbo ( he designed her signature curb link bracelet) Elizabeth Taylor,the Duchess of Windsor and Princess Diana. He also undertook a lot of Maharaja’s commissions but they were all private and highly customized.
While he sold his company and he passed away shortly after, in 1975 the brand Verdura still recreates designs from the Duke’s 10,000 carefully archived designs .
Verdura is having a vintage jewellery viewing and sale until December 27th 2013 so if you are looking for a statement piece with history, make an appointment at the 745 Fifth Avenue store .
Don’t look for a street shopfront though. It is discreetly situated upstairs with superb views of the park .
Go to www.verdura.com for a view of giant cabochon emeralds and colored diamonds which are all the trend this season and for the founder’s equally colorful history
I visited the Verdura store this summer. I wish I could say I was buying for my vintage collection but this was part of a study group:)
I love their use of stones specially chalcedony and coral though these were not the most expensive or opulent of the collection.