Its smart marketing when vocabulary from one category is borrowed to spark interest in another. Hair ‘Botox’ is L’Oreal’s new Fibreceutic “anti aging ” offering for hair. Its molecules seal split ends, fill out hair volume and shine and the treatment lasts for ten washes not unlike Kerasmooth or other intensive treatments. The reviews are good. This is a salon treatment and there are no injections involved though the syringe gives it a faux Botox feel.
Lancome’s newly launched Air de Teint is a weightless makeup that uses Blur technology ( Opticals that blur out blemishes) to give your face a beautiful finished look without making it feel cakey. The L’Oreal group is quite fascinated by blur technology which comes from Korea . Lancome has Air de teint, L’Oreal has Revitalift Miracle blur and even Garnier has a Perfect blur primer/cream. And if you read my Kiehl’s review earlier on my blog then you know they are not immune to blur technology either. Air de teint comes with a dropper and has a serum like texture. I didn’t try it on my face but at the counter, on the back of my hand, it did a nice disappearing act on the skin leaving it matte and smooth but the real test will be on the face and to see the coverage.
If you are in London do drop in at the Selfridges beauty floor to check out ILLamasqua’s great offerings. I like the brand for its attitude and products that are never boring. They may have a standalone store now but you can also check them out online. Matte veil is their matte primer for oily skin, a blessing in the summer. Its mousse-gel like texture looks appealing. If you have dry skin try their Hydra veil.
Facial mists and body mists are a good way to cool down in summer and luxury Ayurveda brand Forest Essentials has a range in this category. This is their newly launched green tea and oudh range. Oudh is a precious resin often used in fine fragrances. It is woody, heady and quite strong so the freshness of green tea balances it out very well. We know oudh as agar wood which is where we get the name ‘agarbatti’ so that’s the best way to describe the smell.
If you are a film buff then you might be interested in knowing what Baz Luhrmann will be adding to his commercial film portfolio later this year- a film for Chanel with the gorgeous Giselle Bundchen.