Klara Cosmetics- India launch with Sephora

 

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“I wanted to put on my lipstick and never reapply it, Klara Sobotkoski , Founder Klara cosmetics

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Klara Sobotkoski sharing her brand vision and story at the St Regis Mumbai

I love it when the founder of a beauty brand (usually a crazy beauty junkie) launches a make up collection and visits personally to tell people why she is so passionate about her brand. Klara Cosmetics created by Klara Sobotkoski is an Australian indie brand that began on instagram  and with friends. It has now launched across the Asia Pacific region and will be on QVC in the USA .

Klara who was in Mumbai for the launch of her brand with Sephora made a passionate demo-presentation on her vision and inspiration and a plea for women to embrace being bold sexy and confident. True colour or 100% pigmentation  is her USP . We all know how much we need that staying power in make up. Ad yes, we do want that finished well groomed look throughout the day or throughout a long party  night. With deeply pigmented colours you actually need to use only a small amount for the colour to show its depth. Sumptuous Pink a Kissproof mini  I tried is a nice warmish matte  pink that will work well on all Indian skin tones. There is Sinful Burgundy if you want to up your night look.

The KissProof lipstick range has good staying power and they are really transfer resistant – no coffee cup or napkin stains. Compared to Stila and Huda’s liquid matte lips and Klara held up very well. Over dry lips – always a danger with liquid mattes were not an issue .The pigment keeps the lips looking plumped out .

The big festivals all over the world have inspired her eye shadow palettes with evocative names like Burning Man and Coachella. I have asked make up artist Abha Patel to review Burning Man so I will have a blog on eye shadows  then. What gets my approval is the scan code at the back of each plaette which lets you access a how to create the look video tutorial right there and then.

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There is a 8 X1 CC foundation that blended surprisingly well with my skin tone but that was just a back of hand test so I can’t talk of its staying power and coverage. There are primers and tinted moisturisers as well as skincare in Klara’s range. Reset Instant New Skin n which is a no water –  no rinse cleanser and re-texturiser is a star product that the founder recommends. 

But make no bones about it – Klara is for the person who is passionate about make up and is looking for palettes to express his/her creativity . Great pick for make up artists as well as folks who like creating their own make up looks .

Check out the collection at Sephora this month .

 

 

 

 

 

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